I had a few appointments with a local chiropractor. The doctor was a very good one who knew how to alleviate pain in short few sessions and wean patients off pain medications. I saw some happy faces in the waiting room.
Imagine a brand new and well-equipped office plus an experienced practice owner with a number of impressive credentials and undeniable skills.
What truly surprised me about this practice was a lack of online reputation. Zero Google reviews. I spoke with the practice owner and he acknowledged that reviews were important for his business but he was waiting for happy customers to leave those 5 ‘stars’.
I am the type of person who wouldn’t keep the newly-found gem for myself. I want everyone to experience a better quality of life with less pain. So, I was the first one to leave a great review on Google.
And you know what?
After about a week I received a notice from Google that over 250 people looked at my review. It means 250 prospective patients may consider giving a call to this practice. It means less painful necks and backs, better health and ‘warm’ leads for the business – no paid ads involved!
I have no doubt that new patients will be lining up and the practice will be fully booked 2-3 months upfront if they asked happy customers for excellent reviews, optimized the website, kept social media accounts up to date and run a few targeted ads on 1-2 online platforms. The digital ‘word of mouth’ is one of the factors that helps a local business move higher up Google rankings.
The importance of online reputation for business visibility in the digital space is undeniable. And review management is not just about the individual reviews themselves but about image, sentiment and perception.
Do not let one unsatisfied customer ruin what you’ve built for months or years.
It’s part of consumer psychology to focus on negativity and having a higher propensity to leave a bad review when his or her experience was unpleasant rather than leaving positive feedback when the person is satisfied. They pay for the service, expect it to be delivered to the best standard and may not acknowledge their great experience in reviews.
This brings us to the question. How to build a positive online reputation?
Well, there are basically 2 options: semi-manually and automatic.
We can help with both options. With semi-manually, we will request reviews on behalf of the business by contacting current and previous customers. This service can be delivered one time or as often as needed.
The second option is automated via ReviewBuilder and it asks each customer/patient about his or her experience (affordable annual plans are available).
With Review Builder you will be able to:
- Defend your online business reputation by keeping negative reviews private to make sure these are resolved.
- Manage all reviews in a single dashboard. Reply to reviewers within a short time.
- See all your analytics in one place.
- Detect business threats with 24/7/365 monitoring.
- Receive real-time notifications via email or text message so that threats are resolved fast.
- Easily build an online presence across major platforms and ensure visibility across major review sites.
- Promptly deal with customer-raised issues to improve customers satisfaction.
- Get more positive online reviews by sending review invites to your customers via text and/or email.
Manage your online reputation by yourself or outsource account management to the agency for an affordable fee.
As Warren Buffet mentioned, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Need more information on review builder? Contact us today: consultant@MedianUs.com