Every brand needs an inspiring and emotional story, to attract customers and clients. Sometimes, customers look for good values behind a business before working with them and not just the quality they provide. It gets vital for you, as a business owner, to tell this story to the customers. It’s the story of struggles, sacrifices, and endeavor you have made to bring your brand alive. It’s a story you have lived in. The brand story should be told in a comprehensive way and be reflected in business practices and products and services. Then only, the narrative would come out successful creating a deep emotional connection with customers.
How to tell a story that inspires your customers
Be true to what you are and what you have experienced. Here are the 10 qualities your story should have to inspire your customers to work with you,
1. Purpose
Your brand should have a strong and valuable purpose behind it. It should be something that is beneficial to society. Something that is beyond tangible benefits and with a focus on the positive impact your products or services make in the world. This way you would be able to hit the emotions of potential customers through your story.
2. Values
Values are what you put forth to achieve your purpose. They should be supportive of your purpose and reflect kind intentions in all business practices. Your values should resonate with your customers.
3. Product and services
Your products should be of topmost quality and should support your story. It’s the sole thing that you are showing and presenting to your customer, so it should portray your story nicely.
4. Name and tagline
Name and tagline of your business is the most comprehensive way through which you can tell your story. It should be short, precise and to the point. And of course, it should depict the main purpose of your brand.
5. Content
Content is king but not just any content – it should be unique and bring real value to customers. In addition, it is vital that the content you choose portrays your vision and aim for your business. Compelling content always drives more customers and it’s a great way to educate people about your brand story. Make sure you create to-the-point and crisp content and if necessary, order content services from professional content creators.
6. Design
Design is like the theme of your business. And a theme is always related to the aim and purpose. So, your design should be related to your story, adorning and creative. Is the only place where you can use some aesthetics to attract customers. The design of your website should be catchy yet simple so users could navigate easily through it.
7. Your people
Your people are the force behind your business and are an integral part of the story. Each employee should strive to tell the story behind the brand. They should take up their roles impeccably.
8. Customer experience
Customer experience is the most important thing that would define the success of your story. Customer should get moved by your services and your treatment. They should feel that you are working diligently and devotedly to achieve your cause. This would make them believe in you and your story, and they would come back to you with confidence that you will serve them well.
9. Community
Together with your customers, you should be able to form a community where customers can discuss your brand and attract new leads. This will happen only when you treat every customer alike. Once the sense of unity comes to your customers, they would form a community that helps further grow your business.
10. Truth
This is the most important quality you should build in your brand. Be very transparent with your customers and let them know everything. When they believe the truth behind your story, they would trust you with their hard-earned money.